OnePlus is a relatively young company compared to a number of other mobile tech giants in the market, but this China-based company managed to rise extremely fast thanks to releasing extremely compelling flagship-grade smartphones at affordable price tags. The company has been using the “Never Settle” motto from the start. It has managed to sell quite a few devices to date, and establish itself as one of the best Smartphone manufacturers in the market.
The first OnePlus phone — the OnePlus One— cost a mere $300 back in 2014, and it was a bargain compared to the $650 price tag of the Samsung Galaxy S5 and other competitors. But As smartphone prices rise, so have the cost of OnePlus phones. The recent OnePlus 8 Pro starts at $900 for the 8GB RAM variant and a massive $1000 for the 12GB variant. So many believe that OnePlus is no longe ra flagship killer smartphone maker, but a flagship maker company. But the CEO of OnePlus recently said thatthe company will shift its strategy to go back to making cheap smartphones. Obviously, OnePlus didn’t mention anything by name, but we know that he was talking about the OnePlus Nord aka the OnePlus Z.
The handset has been leaked several times at this point and it’s expected to launch sometime in July with a much more affordable package. Speaking of the affordable package, Up until now we didn’t know how OnePlus is going to price this handset but a recent tweet by OnePlus and it’s co-founder suggest that they are pricing it surprisingly low. Carl Pie as well as the official OnePlus Twitter account has shared a new tweet with a link to an older tweet by OnePlus from 2014 when the company launched their first phone, the OnePlus One which was launched at $299 for the base variant and $350 for the highest variant. This lead to many big publications to believe that the OnePlus Nord could be priced at $299 as well. This makes sense considering OnePlus did a recent survey where it was asking it’s users if they are willing to spend about 25000 INR for these specifications.
If you don’t know already these are the exact specifications the OnePlus Nord is expected to come with, that includes the Snapdragon765G, 90Hz of screen refresh rate, 30W of fast warp charging, 4300mAh battery, a 6.5″FHD+ super AMOLED display, a triple camera system, in-display fingerprint scanner and6GB RAM that goes all the way up to 12GB. If you convert 25000 INR in the US dollars, that’s about $325. So speculating it could cost $299 based on this tweet, makes total sense. Google’s upcoming Pixel 4a is also expected to start at $299 which will be powered by the Snapdragon 730 processor. So on paper at least, the OnePlus Nord looks more appealing than the Pixel 4a or any other mid-rangers around. At a time like this, the world doesn’t need more expensive phones, but more affordable options, OnePlus should stand out in a sea of phones not just with cutting edge features, but with the price too and thankfully the OnePlus Nord is stepping in at the perfect time. .